Cash for Kids Mission Christmas appeal a resounding success

Cash for Kids South Coast, Surrey & Wiltshire has proudly announced the results of their latest Mission Christmas appeal.

More than 22,711 children, from disadvantaged backgrounds, woke up to a present on Christmas Day - last year in 2024 - thanks to the charity.

The largest children’s Christmas gift appeal in the United Kingdom, Mission Christmas is an annual campaign run by Greatest Hits Radio charity Cash for Kids.

Every year, the charity aims to give Santa a helping hand in getting presents - and delivering smiles! - to children in our community who may otherwise go without.

Sam Tanner, Charity Manager said: “Once again we’ve been blown away by the overwhelming generosity of our listeners and local businesses. Thanks to this support we were able to give 22,711 children a present to wake up to on Christmas Day. 

I’d like to send a big thank you to over 300 local businesses across the south who also supported our appeal acting as collection points for gift donations. Thank you so much - we really couldn’t have done it without you!” 

Working with many other local charities, organisations, schools and social workers, the Cash for Kids South Coast, Surrey & Wiltshire team worked tirelessly throughout December ensuring that gifts reached children before the big day.

“A massive thank you to all our volunteers, businesses and communities who came together to ensure the success of our Mission Christmas Appeal”, Tanner continued.

“Whether you donated, raised money, volunteered or collected gifts this kindness goes a very long way and really makes a big difference.

Thanks to all who helped make Christmas special – the South should feel very proud!”

Cash for Kids is Bauer Media’s charity in the UK. In 2023 the charity raised over £23 million, supporting more than 583,957 children affected by poverty, illness, abuse, neglect or who have additional needs.

Bauer Media is broadcasting, entertainment and publishing business, with 61 million weekly listeners across its 150 radio brands - including its Greatest Hits, Kiss and Absolute radio station’s.

If you would like to get involved with the work Cash for Kids South Coast does year-round - please contact:  [email protected]